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College & University


With so many foodservice outlets on campus, the College & University channel presents a unique range of opportunities. Dining halls can serve globally inspired fare to meet the demands of students and staff; catering services can demonstrate flexibility and creativity; concession stands and on-site retail outlets can incorporate on-the-go eats and snacks that satisfy cravings. Staying on top of the latest trends and implementing innovative solutions like street food and grab-and-go plant-based handhelds will make success a reality across dayparts and menu possibilities.


$18 billion C and U Foodservice Sales in 2019
4,583 U.S. dining locations
Over 20 Million C and U Students in the United States


  • Generation Z includes anyone born between 1998 and 2016.
  • By 2020, nearly 40 percent of the U.S. population will be Generation Z.
  • Gen Z has $828 billion in spending power.
  • Gen Z accounted for 25% of foodservice spending in 2018.
  • On a weekly basis, over 75% of Gen Z consumers are visiting foodservice establishments.
  • 31% of Gen Z's food budget is spent on dining out with an average weekend food budget of $125.24.
  • Gen Z is more interested in emerging global flavors than previous generations.
Datassential, Gen Z: Generations of Change, April 2018

flavor focus: global cuisine 

As international cuisines become more mainstream, dishes from far-away locations are taking their places in C&U dining halls, concession stands and retail outlets alongside spaghetti and pizza. An ethnically diverse student body means global cuisine is the new normal and the more regionally-specific, the better! As a result, more exotic specialty ingredients are making their way onto C&U menus to meet students’ desire for authentic foods as well as Americanized versions of ethnic fare.

Aim for Authentic. 67 percent of Gen Z prefer authentic ethnic menu items
Get Global on the Go. 50 percent of C and U operators named international menu items as one the biggest trends affecting their operations.
Expand your worldly offerings. 43 percent of students desire more options when it comes to ethnic foods and beverages

Global Cuisine in Action 

  • Introduce menu items that go beyond the international cuisines that students already know and love by diving deeper into new regional specialties.
  • The authenticity of regional global favorites from Taiwan, Israel, the Yucatan Peninsula and beyond will earn instant credibility.
  • Since students crave global street foods, create an International Street Food theme night using the new Custom Culinary® Latin and Korean Flavors to create new favorites like customizable Korean bibimbap rice bowls or a make-your-own burrito station.

Insights and trends for college and university brochure

Insights and Trends for College & University

Get actionable tips & tricks for your operation by downloading our recent Insights & Trends for campus operators.

14.6 billion reasons to understand Gen Z brochure

14.6 Billion Reasons to
Understand Gen Z

Download your free copy of our all new white paper.


Thai Vegetable Broth Bowl

Thai Vegetable Broth Bowl

Exotic ingredients brought together to add intense flavors in a familiar application. Featuring Custom Culinary® Thai Style Broth, Thai Vegetable Broth consists of green onions, bok choy, thai red chilies, mushrooms, tofu, rice noodles, and coriander leaves.


Custom Culinary Thai Style Vegetable Broth

Custom Culinary® Thai Style Vegetable Broth

Frozen ready-to-use format, with superior freeze-thaw stability, easy to prepare: boil or steam in bag. Clean label, gluten-free product line to meet nutritional demands of your customers.