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SAVOR EVERY STORY


Custom Culinary 2025 Food and Flavor Outlook

As a globally connected company, we’re united through our love of food—and a shared passion for using our experience to nourish the world. This year, our Food & Flavor Outlook is embracing a more personal approach, shining a spotlight on the chefs who bring culinary stories to life every day.

With each of our featured themes, you’ll learn about a team member with a unique story to tell. Our culinarians will share anecdotes about the family members who inspire them, the time-tested recipes and tools that ground them, and the hunger for knowledge that propels them forward.

Let’s create better together as we weave these personal stories into opportunities for growth, innovation and success!


​"At Custom Culinary, I have the privilege of working not just with culinarians around the world, but with customers looking for the best ways to engage with their consumers. It’s incredible to see that even as flavor preferences and techniques vary across cultures, we can still find new approaches that evolve the product development process. With our 2025 Food & Flavor Outlook, we’re showcasing just that—a global program that embraces regional differences in its interpretation, but with themes that are truly universal. It’s our desire to “savor every story” and the value that many perspectives bring to the table."

-  Chef Mark Serice Vice President Global Culinary



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SERVING UP WELLNESS

The goal of maintaining health through food is rooted in global traditions, ingredients and techniques dating back thousands of years. But what makes today’s approach to “feel good” eating unique is how consumers are choosing to balance functional attributes with permissible indulgence to improve quality of life.
 


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ASIAN FUSION FARE

Authentic Asian culinary traditions have the ability to transcend borders and are finding new life as the inspiration for multicultural fusion fare. Bold mashups across the foodservice and retail industries alike are bringing exciting flavor twists to the dishes and products consumers love.
 


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A TASTE OF THE TROPICS

Fruits found in the lush growing regions between the Tropic of Cancer and the Tropic of Capricorn are frequently found in beverages and desserts, but demand for their flavors is fueling creativity across all sorts of culinary applications. Tropical fruits such as passion fruit, soursop and guava are balancing savory dishes and new products with acidity and sweet touches of flavor.
 


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HEAT MEETS SWEET

With a majority of global consumers saying they’re interested in trying new flavors, sweet-hot pairings at a range of spice levels can fit the bill. Layering flavors to create mouthwatering restaurant entrées, craveable snacks and unique protein marinades can bring success and wide-ranging appeal.
 


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Elevating the everyday

From snacking occasions to restaurant menus, new flavors and regionally inspired ingredients can be used to create an elevated experience that makes every day a special occasion. What’s more, items carrying a premium perception don’t need to come with a higher price point—a “win-win” for consumers, manufacturers and operators alike.   

 


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CRAVING NOSTALGIA

As an emotional antidote to the stressors of everyday life, nostalgia is driving big changes across the food and beverage industry. Pop culture anniversaries, the re-emergence of discontinued products and throwback cuisines are just a few of the ways that something old can become new again through the lens of nostalgia.
 


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