FlavorIQ Deep Dive: Ingredient Cross-Utilization Guide
According to Mintel, Consumers are prioritizing new experiences in 2024, and are particularly interested in spicy menu items and those with bold flavors. Exciting and novel menu items will draw consumers in despite higher prices and budget concerns, promising a unique and satisfying dining experience. Versatile speed scratch ingredients, like Custom Culinary ready-to-use authentic global sauces, help enable smart innovation and cross-utilization of existing SKUs.
CHEF's TIP
To demonstrate delicious efficiency in your operation, consider using one product over several applications.
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For example, I use our Latin Citrus Chili Sauce as a dipping sauce for chicken flautas or empanadas.
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Then, I use that same Latin Citrus Chili sauce to braise beef short ribs, chicken thighs or pork shoulder for tacos.
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And as a 3rd option, I’ll blend the sauce with mayonnaise to create an awesome sandwich spread.
That’s one sauce - three applications. Practice this throughout the kitchen, and you’ve reduced your inventory and become more efficient.
Focus on delivering bold flavor at a fraction of the labor
Innovative menus are critical for attracting consumers to restaurants, especially while inflation erodes purchasing power and prompts consumers to cut back on spending. Inflation concerns coupled with labor shortages are threatening to cripple the restaurant industry, and sauces are value-added solutions that can deliver bold flavors on simplified, streamlined menus.
Four in 10 consumers are motivated to visit a restaurant by unique sauces, emphasizing consumers’ desire for adventure without overcommitment. Menu development should focus on providing speed-scratch solutions: pre-prepared, workable sauces that help operators deliver bold unique flavors at a fraction of the labor. Operators can then focus more on incorporating distinctive finishing touches to ensure consistent high-quality presentation.
THE SWEET(HEAT) SIXTEEN
Custom Culinary® Korean-Style Sweet Heat Sauce, is a sweet and sticky sauce typically used on Korean fried chicken—with notes of gochujang, soy, ginger, garlic and scallions, finished with a refreshing kick of heat. This frozen RTU menu multitasker is a great way to meet your adventure-seeking customers desire for new flavors and/or heat. In fact, Mintel predicts that following the popularity of hot honey and gochujang, sweet heat will be a dominant flavor profile in 2024.
16 ways to use this Versatile product across your menu:
Plant Forward
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Jackfruit Moo Shu
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Korean-Style Cauliflower Banh Mi Sandwich
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Kimchi Cauliflower Fried Rice
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Korean Sweet and Spicy Shaved Root Vegetable Salad
LTO SUPERSTAR:
sWEET 'N' sPICY kOREAN FRIED cHICKEN
ABOUT SCORES™
This Datassential tool tracks top chain restaurants' LTOs and new menu items from month to month and showcases consumer ratings on them based on a variety of metrics. Since 2014, SCORES™ has grown to include over 175k ratings across 30,000 menu items.
UNIQUENESS
How new and different is this item?Uniqueness helps operators stand out from the competition, which makes this a particularly noteworthy score.
UNBRANDED PURCHASE INTENT
How likely would you be to order/buy it?
Gauges how interested consumers are in a specific item in general when it's not tied to a particular brand.
FREQUENCY
Is this an item you could see yourself having all the time? It shows operators how often consumers would seek out this specific item if it were available.
DRAW
Would you visit a restaurant just for this item? It reveals motivation to visit a specific restaurant just to get this one particular item if it was offered.
THE CONCEPT
Crispy chicken wings dressed in a sweet and sticky sauce with notes of gochujang, soy, ginger, and garlic finished with a refreshing kick of heat, garnished with toasted sesame seeds and scallions.
Featuring Custom Culinary® Korean-Style Sweet Heat Sauce
WHY WE LOVE IT
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Sweet 'n' Spicy Korean Fried Chicken has been rated a SCORES™ Superstar! It's extremely well-liked and differentiated enough to stand out from the rest.
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Exceptionally strong purchase interest; outperforms most other appetizer & side items
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Perceived as very unique; a four star rating for uniqueness.
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Ability to drive visitation; top performer for draw among those who like this concept.
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Ingredient rarity exceeds 62% of other menu items, further helping this bowl stand out.
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The ubiquitous bowl format, similar to burritos, is a convenience forward trend that still hasn't completely flattened. According to MenuTrends, bowls grew 11% on menus over the past 4 years.
GoCHUJANG
Gochujang is one of the fastest growing ingredients on adoption level appetizer menus, and has grown 42% over the last four years. Datassential Menucast predicts another 52% growth through 2027.
WINGS ARE KING!
When consumers were asked what they look forward to having around specific events or holidays, 29% mentioned wings, often in relation to watching sporting events. Wings were also the most prevalent variety when we asked consumers what type of appetizer they ate last (16% said wings).
Consumers claim the attributes of their “ideal appetizer” would be foremost easy to eat by hand (51%) and easily shareable (42%). All things considered, it’s not hard to see that wings are a clear appetizer winner.
Sweet & Spicy
63% of consumers love or like Sweet & Spicy flavor.
KOREAN Fried Chicken
Datassential predicts Korean will continue to grow 59% over the next four years.
THE CONCEPT
Vietnamese Pho combines the robust and hearty flavors of ginger, onion, cinnamon, star anise, cloves, nuoc nam, rice noodles, green onions, cilantro, and beef.
Featuring Custom Culinary® Gold Label Beef Base.
WHY WE LOVE IT
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The Beef Noodle Bowl has been rated a SCORES™ Superstar! It's extremely well-liked and differentiated enough to stand out from the rest.
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Exceptionally strong purchase interest; outperforms nearly all other soups.
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Perceived as very unique; a four star rating for uniqueness.
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Ability to drive visitation; top performer for draw among those who like this concept.
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Ingredient rarity exceeds 69% of other menu items, further helping this bowl stand out.
NOODLES
Noodles, which includes both Italian pasta and Asian style noodles, saw the most penegration gainers of any menu category in 2021, driven by their role as a comfort food and their portability in a delivery reliant time.
Bowls
The ubiquitous bowl format, similar to burritos, is a convenience forward trend that still hasn't completely flattened. According to MenuTrends, bowls grew 11% on menus over the past 4 years.
Culinary Perspective
"In the food industry, being efficient is paramount. Being “Deliciously Efficient” could be your key to success. In these challenging times, delivering delicious consistent flavors across your operations can make the difference and affect the frequency of visits by your customers. Applying speed scratch labor saving flavor solutions is a way to achieve dependable results while allowing your personal "back of house touch" that makes it your own."
- Chef Michael Hornback, MPS, CEC, WCEC, CCA
final thoughts
Leverage food and beverage trends in ways that make sense for your operation. For instance, while comfort foods are typically the star of the show at casual dining operators, that doesn't mean there isn't room for current food and beverage trends. Whether you run a chain or independent operation, offering limited time specials with trending ingredients and formats can be a key way to test menu items before they make their way to the main menu. It can also serve as a differentiator from competitors and help keep the menu feeling fresh for local consumers who may return to the restaurant repeatedly, ready to try something new.
SOURCES:
Mintel, The Future of Foodservice: 2024 – US – 2024
Datassential Menu Trends, accessed 3/15/24. US Chain and Independent restaurants % that offer...
Datassential Consumer Preferences, accessed 3/15/24
Datassential, The State of the Menu Report, September 2021
Datassential, The World of Adoption Level, January 2021
Datassential, Appetizers Keynote Report, March 2021
Datassential, Trend Watch: On Fire Trends, January 2022
Datassential, FoodBytes: SCORES™ Preview, August 2021
Datassential SCORES™, "Korean Sweet 'n' Spicy Chicken" report for Custom Culinary®, December 2021
Datassential SCORES™, "Beef Noodle Bowl" report for Custom Culinary®, February 2022
Datassential, Creative Concepts: Next Gen Casual Dining, October 2021
Mintel, Flavor and Ingredient Innovation on the Menu, February 2022
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