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Food Service Rewards

Discover a world of opportunities with our Food Service Rewards program participation! We believe in recognizing and rewarding the heartbeat of the food service industry: you, the operators. Our partnership with Food Service Rewards is designed to help you succeed by earning free rewards that can be used to acknowledge your dedicated staff and reduce operating expenses.

Easy and Efficient

Joining is a breeze. Just visit, or scan the QR code on our cartons, and register in under two minutes. Once you’ve provided your business details and distributor account numbers, we’ll work with your distributor to manage the rest. You can continue buying and receiving products just as you always have.


Custom Culinary Case of Food BasesRewarding and Beneficial

Food Service Rewards amplifies the value you get from your everyday operations:

  • Earn both points and cash rebates for your purchases.

  • Get rewards from over 350 manufacturers across 165,000 products.

  • Enjoy discounts on services and non-food items from over 250 providers, reducing costs further.

  • Access product information and reviews for 1.5 million products.

As your relationship with Food Service Rewards evolves, you can earn additional rewards by participating in promotions, completing surveys, redeeming gift cards, visiting selected trade show booths, and rating the products you purchase.

Search and Shop

With an extensive range of 165,000 participating products, finding the ones you want is made simple with the search function. Whether you're looking for a category, manufacturer name, brand name, or specific product, you can see if the product offers points, cash rebates, or both.

Unlock a World of Rewards

When it's time to redeem your points, visit You'll discover an industry-leading marketplace brimming with over a million reward items. Think merchandise, travel (airfare, hotel, car rental), event tickets, experiences, and more. It's like shopping on Amazon, booking travel on Expedia, finding event tickets on Ticketmaster, downloading music from iTunes, and scoring movie tickets on Fandango - all in one place and all for free.

Join the Club

Over 100,000 operators have participated in Food Service Rewards since 2003. With Food Service Rewards, we at Custom Culinary are thrilled to support you and your team's success and celebrate your continued commitment to the food service industry. Happy rewarding!